Everyone and everything have a starting point and that especially applies to business. Just take a moment and think, it’s 1975 and an advertising executive named Gary Dahl comes up with the idea to sell rocks. Not just any rocks, but “Pet Rocks”. The product was marketed like live pets in a custom box with holes for breathing and sold for $4.00. The fad lasted only a short time, but Gary Dahl sold over one (1) million rocks. In 2012, “Pet Rocks” was discontinued and sold to Rosebud Entertainment. However, as of 2020, you can still purchase a pet rock on Amazon for $19.95. The business landscape is full of examples like Gary Dahl. People that have ideas and take a chance to make them happen.